Podcast Lesson - 101
LiJL Network is LIVE broadcast to podcast optimized programming.
The official technical definition of a podcast is an audio files posted to a RSS Feed. The RSS Feed consists of an html page listing information about a podcast, and descriptions and links to each episode of the podcast. Podcast publishers register the url of the RSS Feed of their podcast with iTunes, Stitcher and other podcast apps so users can find and listen to the shows they produce, on demand. <- Remember this point, it's important.
Your Podcast Listeners Are Waiting and...
Affluent: 16% have an annual household income of $150K or more, compared to 10% of the general U.S. population.
Educated: 30% have some grad school or an advanced degree, compared to 22% of the general population. Twenty-seven percent have a four-year college degree, compared to 19% of the general population.
Consume media on demand: 76% of podcast consumers subscribe to on-demand services like Netflix, Amazon, and Hulu, reflecting their podcast listening style. For the general population, the number is 58%